Build a Google Shopping feed from Shopify — without spreadsheets

Why Shopify merchants use a dedicated Google Shopping feed app

Google's native Shopify integration works for some stores, but growing brands often hit limits: generic titles, missing GTINs, inconsistent availability, and no easy way to test better copy without editing every product in Shopify admin.

Feedfly sits between Shopify and Merchant Center. It keeps your catalog synced, applies per-product overrides, and outputs a Google-compatible XML feed you can connect via scheduled fetch.

What you get with Feedfly for Google Shopping

• Live XML feed URL for Google Merchant Center scheduled fetch
• Automatic sync when products, prices, or inventory change in Shopify
• Custom titles and descriptions optimized for Shopping search intent
• Image overrides — original Shopify photo, uploaded creative, or AI-generated visual
• Diagnostics to catch incomplete data before Google flags it
• CSV download when you need a file-based workflow

How to connect Feedfly to Google Merchant Center

1. Install Feedfly from the Shopify App Store and wait for your catalog sync.
2. In Feedfly, open Feeds and copy your Google Shopping feed URL.
3. In Merchant Center go to Products → Feeds → Add feed → Scheduled fetch.
4. Paste the URL, set country and language, and choose a daily fetch schedule.
5. Review Google's diagnostics — use Feedfly overrides to fix flagged products.

Pricing for Google Shopping feeds

The Free plan includes Google or Meta (one platform) for up to 50 products. Growth ($19/mo) unlocks both platforms for up to 500 products. See full details on our pricing page.

Disclaimer: Feedfly helps you prepare and improve feed quality. Google alone decides product approval and policy compliance.