Setup guide · Google Merchant Center

How to add a product feed in Google Merchant Center

Remove country targeting from an old product source (if replacing one), then add your Feedfly Google feed URL under Settings → Data sources.

Note: Screenshots use sample data with highlighted action areas. If you are setting up Feedfly for the first time and have no existing source, skip steps 2–4 and start at Add product source.

Copy your feed URL from Feedfly → Feeds before you start step 6.

Open Google Merchant Center

Go to merchants.google.com and sign in with the Google account linked to your Merchant Center. Create a Merchant Center account first if you do not have one yet.

Go to Settings → Data sources

From the left sidebar, open Settings and click Data sources. Check whether an old source already exists — for example Shopify App API, Shopify app, or another Merchant API source. If you are replacing it, use the ⋮ menu on the right side of that source.

Google Merchant Center Settings and Data sources page

Click Edit countries on the old source

After clicking the ⋮ menu, select Edit countries. This opens the country assignment popup for that existing source.

Edit countries option on an existing product source

Deselect all countries and save

In the Add more countries popup, deselect All countries and any selected countries, then click Save. This stops the old source from serving products in those countries.

Deselect all countries on the old product source

Click Add product source

Return to the Provided by you section and click Add product source. This is where you add the new Feedfly Google feed.

Add product source under Provided by you

Add products from file using your Feedfly URL

Select Add products from a file, choose Enter a link to your file, paste the Google feed URL from Feedfly → Feeds, then click Continue. Set your fetch schedule on the next screens if prompted.

Paste Feedfly Google feed URL as file link

Ready to connect Google Merchant Center?

Install Feedfly, copy your Google feed URL, and follow the steps above.

Feedfly is an optimization tool. It does not guarantee approval by Google or Meta.